SILCSKIN / Case Study
SilcSkin, a beauty and health company that offers an anti-wrinkle product line needed a complete rebrand. Their identity, website and packaging didn’t reflect the simplicity and efficiency of their products. They wanted to increase distribution, increase brand loyalty and eventually to compete and position themselves as the answer to plastic surgery and other more expensive and difficult methods of removing wrinkles.
After consulting with the stakeholders, we researched their competition, distribution channels, cost/sales factors, fulfillment, purchase averages, national vs international sales, manufacturing controls and their yearly projections. We determined their value proposition and developed brand parameters that we would use to start the rebranding process.