JNJ Coffee, based out of Long Beach, CA, distributes premium organic coffee grown in the highlands of Papua New Guinea. The company was started by three brothers who took a trip to the Yagusa area in the Okapa District of Papua New Guinea. While there, they found they could help protect the way of life for the indigenous people while at the same time incorporating a self-sustaining coffee industry. They needed a new corporate identity, marketing collateral, and website.