SilcSkin (CASE STUDY)
When I first started working with SilcSkin, the company was just beginning to establish its reputation. They offered an exceptional product — clinically tested, dermatologist-approved, and proudly made in the USA. Their medical-grade silicone pads were designed to be worn overnight, visibly reducing the appearance of wrinkles, fine lines, and crepey skin. It was a simple, effective, and non-invasive solution for smoother skin — a cost-effective alternative to plastic surgery that worked while you slept.
CORPORATE IDENTITY
When developing the SilcSkin logo, I aimed to create a modern and somewhat austere design that reflects the simplicity and ease of using their products. The clean, contemporary typography emphasizes a sense of trust and professionalism, while the green symbol—a stylized lotus leaf—introduces a deeper layer of meaning. The lotus, a timeless symbol of rebirth and renewal, represents the transformative effect SilcSkin's medical-grade silicone products have on the skin. Just as the lotus emerges renewed and beautiful, SilcSkin helps women transition from wrinkled, aged skin to a smoother, healthier-looking appearance.
PHOTOSHOOT & MODEL SELECTION
When selecting models for each SilcSkin product, I had to be especially thoughtful and intentional, as the visual tone of the brand hinged on authenticity and emotional resonance. I wanted the imagery to reflect women who appeared genuinely happy and carefree—capturing moments that felt spontaneous rather than posed. My goal was for the photographs to evoke a sense of joy, as if the models were caught in a surge of happiness, completely unaware of the camera. This candid, natural aesthetic was crucial in communicating SilcSkin’s message of confidence and well-being.
DESIGN IDEAS for PACKAGING
FINAL PACKAGING DESIGN
TRADE SHOWS
SilcSkin attends several trade shows every year, meeting with distributors and spa owners. My goal was to create visually engaging and informative marketing tools that not only educate customers about how SilcSkin works but also reinforces the brand’s credibility and commitment to high-quality skincare solutions.
BRANDING GUIDELINES
In developing the branding guidelines for SilcSkin, I focused on creating a cohesive visual and verbal identity that reflects the brand’s commitment to simplicity, elegance, and effective skincare solutions. I began by analyzing the core values and target audience of SilcSkin, which informed decisions on color palettes, typography, imagery style, and tone of voice. The goal was to maintain a clean, professional aesthetic that resonates with both medical and beauty markets. I ensured consistency across packaging, digital assets, and marketing materials, creating a comprehensive guide that supports long-term brand recognition and trust.
E-COMMERCE WEBSITE & SOCIAL MEDIA STRATEGY FOR SILCSKIN
OVERVIEW
SilcSkin needed a comprehensive digital overhaul to boost online sales and brand visibility. I was brought on to lead the design and development of their e-commerce website and to create compelling social media content that would drive traffic and customer engagement.
WEBSITE DESIGN & DEVELOPMENT
My first objective was to build a user-friendly, visually appealing, and mobile-optimized e-commerce platform. I focused on clean aesthetics aligned with the brand’s identity, intuitive navigation, and a simplified shopping experience. Each product page was carefully structured to include high-quality images, informative descriptions, usage tips, and verified customer reviews. I integrated secure and flexible payment gateways, ensured compliance with accessibility standards, and implemented SEO best practices to enhance search engine visibility. The result was a robust, scalable website that significantly improved conversion rates and customer retention.
CONTENT CREATION & SOCIAL MEDIA STRATEGY
To complement the website, I developed a targeted social media content strategy tailored to SilcSkin’s audience. This included the production of unique visuals, short-form videos demonstrating product use and benefits, and authentic customer testimonials. I also curated educational posts around skincare and wrinkle prevention to establish the brand as a trusted authority. Strategic use of hashtags, influencer collaborations, and paid promotions helped expand reach and engagement across platforms such as Instagram, Facebook, and TikTok. Analytics showed a substantial increase in traffic originating from social channels, which translated into measurable sales growth.
RESULTS
Following the website launch and content campaign rollout, SilcSkin saw a marked increase in online traffic, a higher average order value, and improved customer retention metrics. The project not only revitalized their digital presence but also established a sustainable foundation for continued growth in the beauty e-commerce space.