SilcSkin, a beauty and health company that offers an anti-wrinkle product line, needed a complete rebrand. Their identity, website, and packaging didn’t reflect the simplicity and efficiency of their products. They wanted to increase distribution and brand loyalty and eventually compete and position themselves as the answer to plastic surgery and other more expensive and complex methods of removing wrinkles. Work began by consulting with the stakeholders, researching their competition, distribution channels, cost/sales factors, fulfillment, purchase averages, national vs international sales, manufacturing controls, and their yearly projections. SilcSkin is growing rapidly and establishing a global footprint. As more corporate partners signed on to distribute the SilcSkin products, setting up guidelines to ensure congruity with the brand became imperative.