Western Bagel Baking Corporation has a strong history of family.  More than seventy years ago, Louis Ustin left his country to escape the Russian Revolution and settled in New York, working as a bagel baker. His son soon joined him, working full time in a bakery in the Bronx. Realizing the advantage of building a bagel business on the West coast, they moved to California and started what is now Western Bagel. My initial work for Western Bagel Baking Corporation resulted in positioning the historically rich company as the “go to place” for delicious, nutritious bagels. Over the course of our working relationship, I provided a wide range of services to strengthen their value proposition and brand awareness.